Legal
Cookie Policy
Your choice, any time
Only essential cookies are on by default. Nothing for analytics or advertising is set until you agree to it, and you can change or withdraw your choice whenever you like via the “Cookie choices” link in the footer of every page.
This Cookie Policy explains how BTA Theatricals Ltd (“BTA”, “we”, “us”) uses cookies and similar technologies such as browser local storage on this site. It sits alongside our privacy policy, which explains how we look after personal data more broadly.
What cookies are
Cookies are small files a website stores in your browser. Some are essential for the site to work; others help us understand how the site is used or measure our advertising. “Local storage” works in a similar way, and we use it only to remember the cookie choice you make here.
How we ask for consent
When you first visit, a banner lets you Accept all, Reject all, or Manage preferencesto choose category by category. Rejecting is exactly as easy as accepting, and no analytics or advertising cookies are set before you opt in. Google’s Consent Mode keeps Google tags in a cookieless state until you allow them.
Strictly necessary
These keep the site running and audition booking and your account secure. They don’t track you and can’t be switched off, so we don’t ask consent for them.
British Theatre Academy
Keeps you signed in to your account area and protects it. Strictly necessary, set as an httpOnly cookie, not used for tracking.
British Theatre Academy
Remembers your cookie choices so we don't ask on every page. Stored in your browser's localStorage, never sent for advertising.
Analytics, off until you allow it
These help us see how the site is used, in aggregate, so we can make it better. They are set only if you allow analytics.
Google Analytics 4 (Google)
Tells us, in aggregate, how the site is used so we can improve it. Loaded only after you allow analytics; Google Consent Mode keeps it off until then.
Marketing, off until you allow it
These let us measure our advertising and show relevant ads on other platforms. They are set only if you allow marketing.
Meta (Facebook / Instagram)
Measures our advertising and helps show relevant ads on Meta platforms.
TikTok
Measures our advertising and helps show relevant ads on TikTok.
Google Ads (Google)
Measures ad conversions so we know which ads bring people to BTA.
Changing or withdrawing your choice
Use the “Cookie choices”link in the footer to reopen your preferences at any time. You can also clear cookies and site data through your browser’s settings. If you reject or later withdraw a category, the related cookies stop being set on your next page view.
Third-party cookies are set by the providers named above and governed by their own policies. We keep this list current as our tools change. Last reviewed: 12 June 2026.